Xperience

SILVER - Best Estate Agency Franchise 2011

Xperience continues to impress with its franchise offering as shown by its success in this category year on year. The current MD has been involved with the franchise since day one and this dedication and commitment is endemic in this company. This last year has seen heavy investment on developing its technology and online offering as well as re-branding across the four brands and an increase in the level and quality of the marketing materials available to franchisees. All offices are fully compliant and there is a heavy emphasis on continuous professional development; regional conferences are held twice a year to update and educate franchisees. The last 12 months has seen a 100% renewal from existing franchisees and this faith in the parent operation is due to the excellent infrastructure and offering from Xperience.

GOLD - Best Lettings Franchise

Bronze winners last year, Xperience has upped its offering and really impressed the panel who felt its franchise operation was committed to giving a quality service supported by excellent back office systems. As one of the largest franchises in the country, the brand names are well known and the team realise that this recognition must be reinforced by excellent support for the franchise owners as the only way they can ensure local reputation and build on customer loyalty. The systems employed are notable as are the standards required of the franchisee. All owners must be full members of ARLA and strict compliance is a must. The business model is extremely well thought out and it works in a practical sense. Investment in training, technology and marketing is impressive not least as it is provided centrally without compromising the autonomy of the business owners. It was clear from their entry and evidence that this is a company which aspire to lead the lettings franchise offering across the country and the leap from bronze to gold is testimony to this.

GOLD - Best Estate Agency Techonology & Online

Xperience subscribe to the view that technology and its development is key to its business. Recognising that technology is a tool, not a means to an end, their online presence and back-office systems are designed to complement and enhance their service offering and ease their customers’ journey. Each of the four Xperience brands has seen a website re-design this year and the team has worked closely with the web designers to ensure they can capture all information needed internally to target customers successfully. The data gathered has also enabled them to change the layouts and pages on the websites to ensure they are easily navigable and comprehensive. An excellent understanding and usage of social media, e-marketing, intranet and blogging sits alongside to win Xperience the gold.

GOLD - Best Estate Agency Franchise

The judges found Xperience to be a healthy, forward thinking company which gives franchisees and consumers confidence and peace of mind. Still led from the helm by the man who started it all 20 years ago, Xperience continually develop their offering to ensure the best possible outcome for the franchise, owners and customers. This past year has seen significant investment in training and technology meaning Xperience franchisees are among the most qualified and well equipped in the country. There is a culture of differentiation and they are proud of the unique selling points they offer, not least the position that new franchisees are only recruited if they have at least five years estate agency experience. Marketing support is excellent and financed through a one off annual payment; anything else is provided at no extra cost. Tried and tested systems and processes leave no margin for error and are carefully managed. This approach of strong branding and superior support means franchisees are able to get on with the business of selling houses and making a profit. An excellent example of franchising at its best.

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