SILVER - Best Marketing
The campaign undertaken by Premier Places was aimed at landlords and tenants in untapped markets such as first-time landlords and pet owners. Although the company was established in 1995, it was taken over in 2010 and the decision was made to embark on a brand awareness and re-branding exercise in order to promote Premier Places new ownership and the panel admired the level of detail in this campaign. It was well covered by local press and the new owners have worked hard to give this agency an easily recognised and fun image. The success of this venture was measured by analytics – turnover and profit has increased along with market share and this agency should be very proud of itself.